Woman at Vineyard

Wine Farm

As the e-commerce trend upward, wine farms must adapt to the latest trends and technology to increase their online revenue.

Building an online customer base is one of the key success factors to unlock value from your online wine sales. Once the database is established the wine farm should take a more strategic approach with a communication and marketing strategy to unlock value from your online customers.

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Opportunity

Increase online revenue from current clients.

Many of the common missed opportunities in e-commerce hinge around customer acquisition strategies, or the lack of an acquisition strategy in general. It’s surprising to come across so many wineries that don’t have a proper strategy in place to collect visitors contact details at the tasting room or events.

What challenges will be solved?

At the winery’s tasting room and trade events, the staff collects less than 5% of their visitors’ contact details.

The challenge for the tasting room is to find a suitable solution to collect the contact details of the visitors to remain engaged with them in the future.

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Solutions

The winery offered an incentive to the visitor to connect with the winery on their mobile phone. The winery used the Wi-Fi code as an incentive, but they also offered instant prizes, like winning a glass of wine or free tasting as an incentive to connect.

The visitor connects with the winery’s Telegram app-like bot and the visitor’s details are automatically updated and segmented on the database.

     

Benfits

  • Harvest new customer contact details

  • Keep consumer consent and support POPI compliance

  • Consolidate multiple databases in one place

  • Communicate specials, promotions, and events

  • Staff communication and training

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