Restaurant
Gathering your customer data can help you in ways to devise your marketing and sales strategy. It can give you actionable insights and drive revenue.
While running a restaurant business, you have everyday inquiries and people dropping in your restaurant. Over time, you may realize that you could have collected a huge number of contacts if you had a system in place to collect the data.
Opportunity
Increase revenue from repeat visits from clients.
A contact database helps you to connect with customers to increase visits to the restaurants. You will be able to track discount coupons and offer to customers that ultimately help you to run effective promotions.
What challenges will be solved?
The restaurant did not have a system to keep a record of their guests.
The restaurant made use of WhatsApp or social media to engage with a limited number of their clients about specials and information about meals.
Solutions
The restaurant promoted specials, instant prizes, and the Wi-Fi code on the tables with a QR code and website link. The visitors had to connect to the app-like bot to access the promotion.
The visitor was automatically authenticated and segmented on the database when they connected to the bot. Not only could the visitor win an instant price, but the visitor also had access to the menu and more details about the meals and wines offered at the restaurant.
Benfits
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Harvest new customer contact details
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Keep consumer consent and support POPI compliance
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Consolidate multiple databases in one place
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Communicate specials, promotions, and events
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Staff communication and training
